About
The people behind Framework Media.
We’re Hunter and Natalia Mitchell. We lead Framework Media, helping health and research teams plan and produce video for patients, participants, practitioners, partners, and public audiences.
Our starting point
Why this work matters to us.
When Hunter’s mother was diagnosed with cancer, our family sometimes came away from important conversations unsure what to do, when, or why.
That experience showed us how much clear communication matters outside the exam room. Our production experience has reinforced the same lesson: start with the people who need the information and what the communication should help them understand or do.
The team
A founder-led team.
Hunter and Natalia lead the creative, client, and production work from early planning through delivery.
Hunter Mitchell
Founder, Director of Photography
Hunter leads creative direction, filming, and agency operations. His production experience includes work for PBS, Michigan Medicine, and organizations across Michigan.
Natalia Mitchell
Co-Founder, Client & Project Operations
Natalia leads client coordination and project operations. She aligns schedules, reviews, and production handoffs so clients know what is needed and when.
Bring us one current communication challenge.
Tell us who needs the information, what should become clearer, and why now.