For DPC, concierge, and functional medicine practices
The growth engine for membership medicine.
Video, website, and content cadence built for physician-owned practices in Michigan.
Sound familiar?
Three things keeping membership practices stuck.
Acquisition
Your videos sit unused.
Members don't see them. Prospects don't watch them. The work doesn't perform because it's not connected to anything that brings people back to it.
Conversion
Your website doesn't convert.
It explains your model. It looks fine. But it doesn't turn the curious into discovery calls, and you can't tell why.
Retention
Members slip away quietly.
Industry data: physician-owned membership practices lose 8 to 12% of their member base each year. Most never see the leak coming until they look at last year's numbers.
The Framework approach
One engine that does both jobs.
Most agencies treat patient acquisition and patient retention as two separate funnels. For membership medicine, the opposite works.
The same video library, website, and content cadence that brings new members in is what keeps current ones renewing. We build one infrastructure that does both.
What we build
Four pillars. One infrastructure.
Membership practices don't grow from one channel. They grow when discoverability, conversion, trust, and cadence work as a single system. We build all four.
01 • Discoverability
Get found in search and locally.
We help your practice rank for the searches your prospects actually run, get featured locally on Google, and show up where membership medicine prospects look first.
02 • Website
Convert visitors into discovery calls.
Conversion architecture built around the discovery-call funnel. Trust signals, clear pricing, friction-free booking. Your site does the closing work that prospects shouldn't have to drag through email.
03 • Video
Polished, evergreen content. Made once, used for years.
Founder stories, why-us explainers, patient transformations, member education. The longer-form pieces prospects watch when they're seriously considering and members revisit before they renew.
04 • Content Cadence
The monthly rhythm that keeps your library alive.
Monthly social posts, email sends, and short clips repurposed from your video library. The drumbeat that keeps your practice top of mind every week, not just when you publish a new video.
How the pillars connect
Each pillar moves a prospect closer to becoming a member who renews.
Stranger
Discover
Visitor
Convert
Lead
Trust
Member
Retain
Stranger
Discover
Visitor
Convert
Lead
Trust
Member
Retain
About us
Built by a husband-and-wife team in Michigan.
We're Hunter and Natalia Mitchell. After Hunter's mom was treated for cancer at the University of Michigan, we built Framework Media around the work that mattered: helping healthcare organizations communicate clearly with the people who need them most.
We've worked with Michigan Medicine, Henry Ford, and PBS. Hunter's filmmaking has earned regional Emmy awards. We're HIPAA-credentialed, a verified vendor at Michigan Medicine, and we've spent the last few years studying how membership medicine actually grows.
Transparent pricing
Start free. Scale only when it works.
The audit costs nothing. The founding cohort costs nothing. After that, the pricing is built so paying us makes sense before you write a check.
Step 1
Membership Marketing Audit
$0
Free 15-dimension scorecard of your public-facing materials, with a competitive benchmark and prioritized opportunity list.
Founding Cohort • 2 Spots
90-Day Rebuild
$0 for 2 practices
Founder story video, "why us" explainer, 3-month content cadence, and one website fix. We document the work together as a named case study.
Project
Standard Rebuild
$9K to $18K
Fixed-scope 60 to 90 day project for solo and two-physician practices. Addresses the top three audit findings.
Ongoing
Standard Retainer
$3K to $5K/mo
Monthly video, content cadence, and quarterly review. For practices ready to invest in compounding marketing.
Recent work
Work that's earned its keep.
Client testimonials
What our clients say.
"Hunter and Natalia are simply the best to work with. They are extremely professional, their final product is impeccable, and they make the entire process smooth and comfortable."
Kevin Bergquist · 10 months ago
"Working with the Framework Media team has been a fantastic experience. They are extremely professional in their interaction with our company, and they work hard to ensure our satisfaction. We have used them multiple times for various videos."
Noah Stricker · 5 months ago
"Hunter was great! Professional, easy to work with. Very quick turn around time. Love being able to bounce ideas and have an open collaboration with Hunter."
Sakura Bais · a month ago
"Natalia, Hunter and the entire Framework team have been incredible to work with. They made it clear that they really heard me in what our team wanted during our initial conversations."
Alexi Pierce · a month ago
"Great team, and great teamwork! Framework Media were professional from start to finish, and produced a professional video on time and on target."
Oren Sagher · 8 months ago
"Great to work with, flexible around our demanding schedule, and the finished product was highly professional. Will absolutely work with them again."
Cade Wilson · 5 months ago
"I couldn't have been more impressed with Hunter and his team. I couldn't believe how professional their setup was. They paid close attention to sound, lighting and details and took time to thoroughly discuss my hopes for the outcome."
Mitchell Jenks · 3 years ago
Find out what's actually leaking revenue from your practice.
We'll audit your public-facing materials and send you a 15-dimension scorecard with prioritized opportunities.
Get your free audit